Pulling inspiration from 40’s and 50’s pinup illustrations and the playfulness of mid century patterns, the branding incorporates simplified spot pinups posing alongside massive donuts. Sparkling custom type accompanies the pinup girls like a classic magazine masthead.

Expanding Horizons

After gaining a massive community following, Glam Doll opened a second location in the North East neighborhood of Minneapolis. With a new shop came the need for new merch, redesigned website with online preorders, and a whole lot more brand love to keep up the hype around their delicious product. Product photography needed to be elevated and the experience digital experience needed to be as fun as that of in-store.

The bright, poppy photos show off the beauty of the Glam Doll menu items and give organization to the different varieties served up at each store.